Google Ads Calculator

Estimate clicks, leads, customers, revenue and ROAS from your campaign assumptions.

Campaign Details

All fields are required.

Advertising

₹
Enter a monthly budget greater than 0.
₹
Enter an average CPC greater than 0.
%
Enter a conversion rate between 0.01 and 100.

Lead Quality

%
Enter a qualified lead rate between 0.01 and 100.

Sales

%
Enter a conversion rate between 0.01 and 100.
₹
Enter an average customer value greater than 0.
Step 2

Your Google Ads Results

Estimated performance based on the values entered above.

Funnel

Your Google Ads Funnel

Ad Spend₹0
Clicks0
Leads0
Qualified Leads0
Customers0
Revenue₹0
Important Numbers

Performance Snapshot

Monthly Ad Spend₹0
Estimated Leads0
Qualified Leads0
Customers0
Revenue₹0
Cost Per Lead₹0
Customer Acquisition Cost₹0
ROAS0.00x

Calculation Breakdown

Clicks0Budget ÷ CPC
Leads0Clicks × Conv. Rate
Qualified Leads0Leads × Qualified Rate
Customers0Qualified Leads × Sales Rate
Revenue₹0Customers × Customer Value
Cost Per Lead₹0Budget ÷ Leads
Cost Per Qualified Lead₹0Budget ÷ Qualified Leads
Customer Acquisition Cost₹0Budget ÷ Customers
ROAS0.00xRevenue ÷ Ad Spend

Submitted Inputs

Monthly Budget₹0
Average CPC₹0
Landing Page Conversion0%
Qualified Lead Rate0%
Lead-to-Customer Rate0%
Average Customer Value₹0
Saved locally

Calculation History

Every successful calculation is stored in this browser. Delete individual rows or clear all history.

Date Budget CPC LP Conv. Qualified Rate Sales Rate Customer Value Clicks Leads Qualified Leads Customers Revenue CPL CPQL CAC ROAS Action

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